By Lesedi Mothapo
An overachiever, whose personality shines more than her fashion sense. A fervent lover of lifestyle, who has made a name for herself in an industry that isn’t so women friendly. Not only is her beauty undeniably noticeable, but so is her work in the media industry.
When Chrizelda Kekana kicked off her editorial journey with Keyaka Student Magazine as a training ground at the University of Limpopo (UL), it was clear she was a force to be reckoned with. Balancing her media studies with a passion for storytelling, she quickly climbed the ranks from fashion editor to editor-in-chief. Now, she’s making waves as the lifestyle editor at TimesLIVE. But before we dive into her newsroom achievements, let’s get to know the woman behind the headlines.
Born just five days before South Africa’s first democratic elections in 1994, Chrizelda Kekana is the epitome of “born free.” Hailing from the village of Bakenberg, about 45 km outside Mokopane, Chrizelda has always been destined for greatness. With her starry eyes and even brighter ambitions, she’s always been that girl—the one who stands out in any crowd.
A trailblazer in her own right, Chrizelda Kekana’s story is one to watch. Photo supplied
Chrizelda, the eldest daughter of Lydia Kekana, blazed her own trail at a young age. Top student, head girl, netball captain, and passionate debater—Chrizelda was the one always at the front of the class, soaking up knowledge like a sponge. She’s the kind of overachiever whose personality shines brighter than her fashion sense.
“In the grand narrative of my life, I am undeniably the main character. I see myself as a straight-up superstar, shining brightly in every scene. I wear many hats and play various roles for different people, but to me, there’s no question—I am the protagonist of my story, the one who takes centre stage. The main character!” Chrizelda reflects.
Her love for reading was sparked by her mother, who introduced her to crossword puzzles and Mills & Boon novels. This early love for literature expanded her vocabulary and deepened her passion for books. While her career dreams evolved from doctor to psychologist to geologist, and even a brief phase as a wannabe teen superstar like Hannah Montana, one thing never changed—her commitment to learning and personal growth.
On a personal level, Chrizelda describes herself as an “introverted extrovert.” She values her own space but thrives in social settings—whether it’s a club, the streets, or the great outdoors. With an open heart and an adventurous spirit, she embraces all that life has to offer.
Eventually, Chrizelda found her calling in Media Studies, earning a BA from the University of Limpopo. “Honestly, I didn’t even know what Media Studies was about at first, but as I learnt more, it became easier for me because I had the personality for it,” she explains.
From giving presentations to working behind the camera to public speaking, Chrizelda nailed it all. A true jack of all trades, she kicked off her journalism career while still studying, writing for a departmental paper under Mike Senong. “I was anxious about the practical side of journalism, so I started writing for the departmental paper. Later, I joined Keyaka under the leadership of Mamosa Kekana, who was the editor then, and I became the fashion editor.”
But Chrizelda wasn’t just an editor—she produced “Wings of Love” on Radio Turf and participated in industry events to prepare herself for the corporate world. Her hard work and determination paid off when she landed an internship at The Star newspaper before her final exams in 2015. “I was determined to be ready, and all those experiences led me to an internship at one of South Africa’s biggest newspapers,” she recalls.
From her days at Keyaka to now, Chrizelda has always been a lifestyle and fashion journalist-editor. “My personality landed me in lifestyle, and they just couldn’t get rid of me. I fit like a glove in that section! I’m a lifestyle girl—sounding like it, dressing like it, living it. I’ve curated my own trends, knowing exactly which ones to jump on and which to skip.”
While lifestyle was her niche, she also dabbled in financial news and data analysis, but she knew where she belonged. “There was no way I wouldn’t make it in the lifestyle and entertainment department—I was made for it,” Chrizelda asserts confidently.”
Chrizelda’s career in journalism has been nothing short of impressive. Here’s a streamlined look at her journey.
- 2015: During her internship at The Star Newspaper, Chrizelda had her work published in prestigious publications under Independent Media, including the Sunday Independent and Business Report (online). Her performance was stellar, leading to a permanent placement with Independent Media Online.
- Later at Arena Holdings: After Independent Media, Chrizelda joined Arena Holdings (formerly Times Media) as a junior entertainment reporter. Her work was featured in leading publications like Sunday Times, Sowetan, and The Times.
- TshisaLIVE: As a dedicated and resilient writer, Chrizelda quickly rose through the ranks. Her hard work and sharp skills led to her appointment as the editor of TshisaLIVE, TimesLIVE’s entertainment section.
- Current Role: Chrizelda’s journey of continuous growth and excellence eventually led her to her current role as Senior Editor of News24 Lifestyle, where she continues to push boundaries and refine her craft.
Highlights or peak moments
“I am not one to believe in peak moments; maybe because I’ve had so many of them, I’ve lost count”,
Chrizelda’s professional journey is peppered with highlights that have shaped her approach to storytelling. She strongly believes in the power of mentorship and the importance of surrounding oneself with the right people. “One of my highlights was having great mentors like Moses Moreroa during my Keyaka Magazine days and Mantombi Makhubele, who I used to write page 10 of Independent Sunday with. She’s one of the reasons I ended up at TimesLIVE. And of course, Jessica Levitt from TimesLIVE—these people helped me carve my craft into perfection,” she shares.
One of her favourite highlights involved Lesley Mofokeng: “Hearing from Lesley, one of the greatest writers, saying I’m a good writer was confirmation that I’m heading in the right direction,” Chrizelda exclaims. Working alongside such influential figures not only fine-tuned her skills but also inspired her deeply. “They inspired me with their work—their ability to master the art of storytelling and paint a picture with words always blew me away. They challenged me to be better.”
Chrizelda also draws inspiration from industry icons like Oprah Winfrey, local industry pupils, and the likes of Anele Mdoda. She finds her career advancements impressive, yet she remains grounded in her own path. “I’ve learnt not to worship anyone. I take the inspiration I need from everyone around me. I don’t have a specific person I look up to.”
Working with some of the biggest media companies has opened numerous doors for Chrizelda. Finding herself in spaces where she never thought she would land has proven to her that having the right people around you and consistency in one’s work can take one to places they’ve only imagined. “These opportunities have taken me to places I never imagined. Just a month into my job, I got to cover a big event for BET Black Girl Magic. I got to breathe the same air as John Legend and Usher in Ghana, and I can proudly say I am one of the last people to interview the late Hugh Masekela,” the media sensation says. With the right team and connections, she found it easier to navigate the industry.
“Big platforms plus bigger opportunities equal great exposure,” she adds.
As the saying goes, “motho ke motho ka batho” (loosely translated a person is a person through other people). Chrizelda emphasises the importance of building strong relationships with fellow journalists and public relations professionals. “Keeping the right relationships in this industry is crucial. You never know who your saving grace at some point in your life will be.”
Beyond her professional achievements, Chrizelda is a mother, wife, daughter, sister, friend, and student. “I genuinely love my job, but I always say, ‘It’s not my company.’ I need my rest, and my family needs me too! I’ve learnt how to balance my work and social life a bit,” she laughs. With God at the centre of her life, she believes everything falls into place. “Everything works out for those who are called by the Lord.”
Advice for aspiring journalists and future editors
Chrizelda’s take on the years of being in the industry: she urges the young ones to be steadfast in Drawing from her years of experience, Chrizelda urges aspiring journalists to be steadfast in their work and let it speak for itself. “Have integrity in your work, be resilient, speak up, and read more—you haven’t figured it all out yet.” She emphasises the importance of being open to learning and not closing oneself off to new opportunities. “Learning from others in the industry is invaluable, no matter what field you’re in.”
With every industry having its cracks, she shares the inequality that happens in the media industry, with their counterparts being paid more and leading in managerial positions. Another unspoken issue is “pretty privilege,” as the lifestyle connoisseur puts it: “People assume I’m just a pretty face—but I’m a walking library.”
To the women in the media industry and any other industry, the wordsmith offers advice: “Empower yourself with knowledge, don’t allow anyone to dim your light, and stand your ground, because often, women are undermined. Yes, you’ll be expected to do good, but not better than your counterparts. Decide what you want and go for it. Let people know what you stand for and stand by it. Do your job to the best of your abilities; that’s how people will know you and how you will make an impact.”
Chrizelda Kekana is not just an overachiever but a beacon of inspiration, constantly pushing the boundaries of what is possible.
“Be a decent person, do justice to your work, and honour contracts. Have integrity; it’s journalism 101,” she concludes.
Breaking barriers and making waves in the media industry. Photo: Supplied
Her must-haves in her bag: In the fast-paced world of media and lifestyle, staying ready for anything is non-negotiable. Here’s what this trailblazer keeps in her bag to ensure she’s always prepared to shine—whether she is in the spotlight or behind the scenes.
- Cable and portable charger: “My phone has to stay alive—because in my world, a dead phone means a story lost.”
- Lip Gloss: “I’m a lifestyle connoisseur—looking flawless is just part of the job.”
- Tissues and Wipes: “The ultimate essentials for every girl on the go—because life gets messy, but I don’t have to.”
- Pressing Powder: “Keeping it fresh and flawless—because staying picture-perfect is a must.”
- Sunglasses: “The future’s too bright, so I keep my shades close—ready to step into the spotlight at any moment.”
- Hand Sanitizer: “Glamorous and germ-free—that’s how I roll. Looking good means staying safe, too.”
- Sample Size Perfume: “A spritz of confidence—because no matter the occasion, I always arrive smelling like success.”
